diff --git a/AsyncDisplayKit/ASDisplayNode.h b/AsyncDisplayKit/ASDisplayNode.h
index 2681bf2682..a3972a9188 100644
--- a/AsyncDisplayKit/ASDisplayNode.h
+++ b/AsyncDisplayKit/ASDisplayNode.h
@@ -332,11 +332,11 @@ typedef CALayer *(^ASDisplayNodeLayerBlock)();
 @property (nonatomic, assign) BOOL placeholderEnabled;
 
 /**
- * @abstract Toggle to fade-out the placeholder when a node's contents are finished displaying.
+ * @abstract Set the time it takes to fade out the placeholder when a node's contents are finished displaying.
  *
- * @discussion Defaults to NO.
+ * @discussion Defaults to 0 seconds.
  */
-@property (nonatomic, assign) BOOL placeholderFadesOut;
+@property (nonatomic, assign) NSTimeInterval placeholderFadeDuration;
 
 
 /** @name Hit Testing */
@@ -535,4 +535,8 @@ typedef CALayer *(^ASDisplayNodeLayerBlock)();
  * Convenience method, equivalent to [layer addSublayer:node.layer].
  */
 - (void)addSubnode:(ASDisplayNode *)node;
-@end
\ No newline at end of file
+@end
+
+@interface ASDisplayNode (Deprecated)
+@property (nonatomic, assign) BOOL placeholderFadesOut ASDISPLAYNODE_DEPRECATED;
+@end
diff --git a/AsyncDisplayKit/ASDisplayNode.mm b/AsyncDisplayKit/ASDisplayNode.mm
index a5fdf683de..5404b4239d 100644
--- a/AsyncDisplayKit/ASDisplayNode.mm
+++ b/AsyncDisplayKit/ASDisplayNode.mm
@@ -124,8 +124,6 @@ void ASDisplayNodePerformBlockOnMainThread(void (^block)())
   _flags.implementsImageDisplay = ([[self class] respondsToSelector:@selector(displayWithParameters:isCancelled:)] ? 1 : 0);
   _flags.implementsDrawParameters = ([self respondsToSelector:@selector(drawParametersForAsyncLayer:)] ? 1 : 0);
 
-  _fadeAnimationDuration = 0.1;
-
   ASDisplayNodeMethodOverrides overrides = ASDisplayNodeMethodOverrideNone;
   if (ASDisplayNodeSubclassOverridesSelector([self class], @selector(touchesBegan:withEvent:))) {
     overrides |= ASDisplayNodeMethodOverrideTouchesBegan;
@@ -1235,10 +1233,10 @@ static NSInteger incrementIfFound(NSInteger i) {
         [self _tearDownPlaceholderLayer];
       };
 
-      if (self.placeholderFadesOut) {
+      if (_placeholderFadeDuration > 0.0) {
         [CATransaction begin];
         [CATransaction setCompletionBlock:cleanupBlock];
-        [CATransaction setAnimationDuration:_fadeAnimationDuration];
+        [CATransaction setAnimationDuration:_placeholderFadeDuration];
         _placeholderLayer.opacity = 0.0;
         [CATransaction commit];
       } else {
@@ -1774,3 +1772,18 @@ static const char *ASDisplayNodeAssociatedNodeKey = "ASAssociatedNode";
 }
 
 @end
+
+
+@implementation ASDisplayNode (Deprecated)
+
+- (void)setPlaceholderFadesOut:(BOOL)placeholderFadesOut
+{
+  self.placeholderFadeDuration = placeholderFadesOut ? 0.1 : 0.0;
+}
+
+- (BOOL)placeholderFadesOut
+{
+  return self.placeholderFadeDuration > 0.0;
+}
+
+@end
diff --git a/AsyncDisplayKit/Private/ASDisplayNodeInternal.h b/AsyncDisplayKit/Private/ASDisplayNodeInternal.h
index 89f74f72ad..4988d60211 100644
--- a/AsyncDisplayKit/Private/ASDisplayNodeInternal.h
+++ b/AsyncDisplayKit/Private/ASDisplayNodeInternal.h
@@ -71,8 +71,6 @@ typedef NS_OPTIONS(NSUInteger, ASDisplayNodeMethodOverrides) {
 
   _ASPendingState *_pendingViewState;
 
-  NSTimeInterval _fadeAnimationDuration;
-
   struct {
     // public properties
     unsigned synchronous:1;
diff --git a/examples/Placeholders/Sample/SlowpokeImageNode.m b/examples/Placeholders/Sample/SlowpokeImageNode.m
index 93ef9b5dcb..36fce4d726 100644
--- a/examples/Placeholders/Sample/SlowpokeImageNode.m
+++ b/examples/Placeholders/Sample/SlowpokeImageNode.m
@@ -28,7 +28,7 @@ static CGFloat const kASDKLogoAspectRatio = 2.79;
 {
   if (self = [super init]) {
     self.placeholderEnabled = YES;
-    self.placeholderFadesOut = YES;
+    self.placeholderFadeDuration = 0.1;
   }
   return self;
 }